Spanning over three generations, starting in 1926, Regina Pizzeria has been greeting guests with delicious brick oven pizza inspired by the love of good food and special pride…special pride that carries over to their values in customer service and their recognized corporate identity.With over 20 locations and growing, Regina Pizzeria strives to project its traditional 1920’s North End Boston architectural charm onto today’s commonplace building style.
DGI advances Regina Pizzeria’s traditional expression through the production and installation of large format digital print products at Regina Pizzeria’s restaurant locations, providing brand consistency and environmental appeal.
Surfaces ranging from interior walls, interior and exterior windows and doors, overhead aluminum ductwork and more, have been transformed into visually impactful elements used in creating an atmosphere that attracts and inspires customers.
Perforated Window Graphic Film:
An application of 3M Perforated Window Graphic Film was used as a graphic solution on Regina’s exterior doors. This product installation allows for full coverage graphics designed to capture the attention of passersby while allowing customers to still see through the glass doors from within the interior space. This practical application offers visual appeal with an unobstructed view appropriate for entrance and multi directional flow areas.
Adhesive Vinyl Wall Murals:
DGI recommended a 3M Adhesive Vinyl Material for Regina’s interior Wall Murals, offering vibrant color saturation, durability and excellent adhesion, preferable in transforming a typical room or area into an environment of color and interest.
Visual Magnetics Menu Boards:
Functionality, attractiveness and flexibility are all preferable qualities to be considered when selecting menu boards. DGI considered these characteristics in recommending the Visual Magnetics Graphic System as the perfect solution in displaying Regina’s extensive menu selection to their customers. The Visual Magnetics Graphic System transforms almost any surface into a receptive surface perfect for interchangeable messaging. DGI prints directly onto photo quality material engineered to magnetically attach to the transformed surface. This versatile print media may be rolled, shipped and stored in tube style packaging for “easy to roll-out” installation by in-store/end-user personnel…providing savings in shipping and installation costs.
Adhesive Vinyl Window Graphics:
Interior glass windows located in high visibility locations throughout Regina’s interior space provided additional surface areas advantageous for promotional messaging and product advertising…once again, demonstrating the versatility in utilizing Adhesive Vinyl on a variety of surfaces to create a unified look throughout one’s environment.
Adhesive Vinyl Unique Application:
In addressing overhead areas which often include unsightly mechanical and facility related infrastructure, a realistic looking brick pattern was printed onto Adhesive Vinyl and installed onto the aluminum vent above Regina’s pizza oven, allowing for the promoting of its brick oven style pizza while further supporting the vintage theme throughout the restaurant’s interior. The versatility and impact of utilizing Adhesive Vinyl on varying surfaces is truly showcased in this unique application.
Offering both interior and exterior large format print products allowed DGI to provide Regina Pizzeria with professionally printed and installed vehicle graphics, allowing for brand extension outside of their brick and mortar locations. Considered one of the most effective forms of advertising, vehicle graphics generate approximately 60,000 impressions per day, allowing Regina Pizzeria to reach prospective customers and reinforce its brand while on route to their catering service destination!
DGI continues to partner with Regina Pizzeria in providing interior and exterior large format print products designed to provide a lasting impression with their customers…taking them back to a time spanning over three generations.