Healthcare facilities can be chaotic and intimidating. While hospital staff may be accustomed to the hectic atmosphere, patients and visitors will likely have a difficult time adjusting. Fortunately, you can help patients navigate the halls, ease their anxieties and understand your available services by implementing traditional and digital hospital signage.
Benefits of Hospital Signage
Taking the time and effort to add to or enhance your hospital signage strategy can help improve the patient experience, which will make your hospital more successful. Here’s how:
Make Children Comfortable
Is there anything scarier for a child than a cold hospital room or a giant medical device?
Children’s hospitals and pediatric wards can utilize fun, colorful graphics and signage to make children feel more at ease. From jungle-themed wall murals to ocean-themed MRI machines, a pop of color and a fun design can make a world of difference for a nervous child. And if the children are more comfortable, the parents will also be more relaxed.
Reduce Patient Anxiety
Whether you’re a patient or just visiting, a hospital is one of the most anxiety-inducing places to be. However, hospitals can make simple improvements to help reduce patient stress.
First, implementing wayfinding systems will eliminate any fear of getting lost — both for visitors and new employees. You can use digital signage and traditional signs to show where certain services or departments are located or where access is limited to hospital employees only.
Many patient anxieties can be eased by just offering more information, so taking the opportunity to educate patients and visitors as best you can is another way to calm their wandering minds. Digital signage can show expected wait times and stand-off displays can highlight images of friendly, caring employees. Ultimately, reducing anxiety will help improve the patient experience.
Educate Patients & Promote Hospital Services
Patients may be unaware of some of the services you offer, and there’s no better time to tell them than while they’re at your hospital! Are you holding a flu shot clinic? Have you recently hired an award-winning surgeon? You can use digital signage, banners and traditional signs to let your patients and guests know.
Improve Internal Communications
The better your internal communications are, the better your patients will be cared for. You can use digital signage techniques to inform staff about upcoming meetings, schedule changes, new assignments and other timely announcements.
Healthcare communication systems can also help! Nurse call systems, sound masking, speech privacy and other technologies are readily available to help improve your operations.
Hospital Signage Options
Now that you understand some of the main benefits, here are several techniques you can use:
With advancements in technology, digital displays and LED video walls have become more cost-effective than ever before. Plus, they’re quicker and easier to update than a manual system and can showcase fully customized content.
Some of the many ways hospitals can use digital signage is by:
- Showing estimated wait times in waiting rooms
- Educating patients and guests about upcoming clinics or events
- Displaying maps or directions to help navigate the hospital
- Adding interactive directories into wayfinding systems
- Broadcasting emergency alerts and instructions
Internally, digital signage can be used instead of whiteboards in areas like nursing stations or operating rooms to show schedules, meetings or other notification. In hospitals, you often need to expect the unexpected, so a quick communication channel is incredibly valuable.
Large hospital layouts are easy to get lost in, especially if you’re an anxious patient, a new employee or a restless family member.
Wayfinding hospital signage is a simple solution to help people navigate to where they need to be. This technique can include anything from room number signs to colored floor markings. Digital signage can also be used for wayfinding and allows you to quickly update any detours or off-limit areas.
Medical Device Wraps
Medical devices like MRIs and CAT scans can be intimidating for both children and adults, but adding custom-designed wraps canmake the equipment much more welcoming.
Wraps can be applied to stationary equipment or portable devices. All it takes is an idea and a large format printer and you’ll have a unique, approachable device!
Outdoor Banners & Signs
You don’t want visitors leaving their cars in reserved spots or drop-off areas, which is why hospitals should clearly label where drop-offs, emergency visits and guests should park. This avoids parking delays, congestion or the need to tow vehicles. Weather-resistant signage can be something that’s quickly installed and never worried about again!
Retractable Displays & Banner Stands
Promote health clinics, free testing services, fundraising opportunities and other announcements with banner stands and displays! You can use retractable displays for a portable, easy-to-store solution or add hanging banners to indoor or outdoor settings. As long as your banners are printed on the right material, there’s no limit to where you can display.
Remember: Outdoor displays should be weather-resistant and visible at night, which is why you’ll need to make sure you select the right materials for long-lasting signage.
Create eye-catching displays to hold educational pamphlets, health guides and paperwork. Patients and visitors will be more likely to notice these resources if they’re customized or stand out from a wall or table.
Wall Murals & Window Graphics
Blank, white hospital walls don’t typically inspire comfort. Adding wall or window coverings to patient rooms, hallways, waiting rooms and other areas can create a friendly environment that distracts and relaxes patients. Using temporary decals or adhesive vinyl makes it possible to switch out décor every now and then or completely remove it if you choose.
Wall murals can also be used to honor hospital donors and foundations or to promote marketing campaigns.
Some Things to Keep in Mind
A successful hospital signage strategy will ensure you’re in compliance with the Americans with Disabilities Act (ADA). If you’re adding or updating signs or displays, just be sure they are easy to read, noticeable and in full compliance.
You should also think carefully about the designs you select and where they will be. Colorful graphics and custom themes are sure to be engaging for pediatric patients, but older folks may not be as receptive to these designs.
DGI has helped hospitals and healthcare facilities of all sizes create soothing, engaging displays that prioritize every patient’s experience. To talk about digital signage or traditional signage options for your facility, contact us here. We’re happy to help!