Retractable banners are portable, durable vinyl or fabric banners that pull up from and retract into a stand. Perfect for long-term, indoor or outdoor use, the right retractable banner design can highlight your company’s branding while catching the eye and curiosity of anyone passing by.
Key Design Elements to Consider
First, you need to decide on the retractable banner material. These can be printed on vinyl, fabric or poly film, and each offers slightly different qualities.
- Vinyl is lightweight, durable and easy to clean. It’s available in a textured or smooth finish and offers light-blocking options.
- Poly film is curl-resistant, waterproof and excellent for outdoor use.
- Lightweight polyester knit fabric can be coated for durability with light-block options available.
Now that you know the materials, here are six tips to help with your retractable banner design:
- Focus on your brand. If your organization has a specific brand book, start there with colors, fonts and logos that tie into your marketing strategy.
- Choose colors that pop. Your branding will determine the shades you use, so consider contrast, eye-catching colors and white space when designing.
- Balance your design. Font size and weight, alignment and image placement can elevate your retractable banner design.
- Consider size and shape. Where will you showcase your retractable banner, and how will it fit with other parts of your display? The answers to these questions will help determine the ideal size and shape of your design.
- Use high-quality images, typography and logo files for a crisp, professional appearance. Vector image files are infinitely scalable, which produces reliably clear results at any size.
- Be creative! Mix and match more than one retractable banner, create an installation effect or use both large and small banners to define space at an event.
Ready to Get Started?
The portability, durability and simplicity of retractable banners — coupled with our professional design services and quality printing — can provide you with a retractable banner that will last for years.
If you’re ready to discuss your needs with an experienced AV print and media design partner, DGI is ready to help. Our goal is to use the highest quality products and services available to bring your designs to life — contact us today to get started.