Make any space into a VIP event with a step and repeat banner. These large backdrop banners get their name from repeating printed logos, or from the process of stepping in front of the banner, taking a picture, and the next person repeats the process. If you’ve ever seen a red carpet or press event, you’ve probably seen a step and repeat backdrop.
What Are Step and Repeat Banners?
Step and repeat banners are typically used to create a background for high-profile arrivals and notable attendees to be photographed against. Some examples include red carpets, press conferences, photo shoots, sporting events, weddings, formal dances and other social occasions.
Step and repeat banners are designed to reduce visual distractions and provide context for promotional photography. Custom step and repeat banners are powerful marketing tools when deployed with brand logos or emblems and product-emphasizing materials.
Benefits of Step and Repeat Banners
There are a number of benefits to using step and repeat banners, including:
- Easy setup: Setup can be done with one or two people.
- Professional: A step and repeat banner helps to enhance any event.
- Increase brand awareness: Guests will love taking pictures in front of the banner and will share their pictures on social media.
- Versatile: Step and repeat backdrops come in a variety of materials and sizes. They are great for indoor and outdoor use.
In addition, working directly with a time-tested vendor can allow for faster turnaround times when needed.
Step and Repeat Banners vs. Backdrop Banners
In the signage industry, the terms “step and repeat banners” and “backdrop banners” both refer to large-format vinyl, mesh, fabric or canvas banners commonly set up for publicity at high-profile events. “Step and repeat” may be used more specifically where promotional photography is the goal and you repeat your logo.
Types of Step and Repeat Banners
From simple, one-dimensional banners on basic frames to custom-shaped or three-dimensional installations, there are many different types of step and repeat hardware options available.
- An oversized retractable stand or telescoping frame is simple and great for ease and has a low price point.
- A pillowcase step and repeat banner zips over the frame for a seamless, floating appearance. These typically come in either straight or curved options.
- Hop Up Step is an accordion-type display with a fabric graphic and offers easy setup.
- Silicone Edge Graphics (SEG) in freestanding frame offers a sleek display with easy change out.
- A wall box step and repeat banner is a more three-dimensional option, where the frame and banner create an enclosed box. These can be especially effective to define open spaces.
- Exhibit, S-shaped and U-shaped step and repeat banners offer spatial interest and a dramatic background.
Step and Repeat Banner Materials
Custom step and repeat banners typically feature three material options: 18oz vinyl, 13oz matte, or 13oz gloss. Fabric options are available for indoor step and repeat banners.
- The heavy-duty 18oz product provides extra durability and resilience for custom outdoor banners especially those with prolonged exposure to the elements.
- The 13oz product is durable enough for indoor and outdoor use in milder climates.
Step and Repeat Banner Sizes
There are a variety of step and repeat backdrop sizes. Here are a few of the popular options:
- 5’x8’: Ideal for 1-2 people
- 8’x8’: Ideal for 2-4 people
- 10’x8’: Ideal for 4-6 people
Step and repeat banners can also be custom printed to fit your needs.
Banner Frames
Step and repeat banners can be ordered with or without a frame and stand. A basic frame supports the banner under tension and provides stability using sturdy feet. Frames can also be purchased separately; this increases the number of style options available.
Your frame style will depend on how your step and repeat banner is constructed. Some use grommets, while others feature pole pockets. Custom shapes and three-dimensional steps and repeats require bespoke frames.
Carrying Cases
Step and repeat banners are inherently less portable than retractable banners. They typically pack into a carrying case along with their frame. Assembly can be a one- or two-person task.
Design Tips for Step and Repeat Banners
To get the best out of your step and repeat banner, follow these simple design tips.
- Use vector graphics, which don’t change quality when changing size
- Don’t use more than 4-5 logos
- Consider logo size in your design
- Logos and colors should be easy to see
- Keep the background to a solid color (typically white, light gray or black)
Banner Design Help
DGI’s design and graphics teams have decades of experience creating bold, effective signage for our partners. We can work with your existing marketing strategy to design and produce the perfect step and repeat banner for your promotional photography background.
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The visual impact of a custom step and repeat banner coupled with DGI professional design services and quality printing will provide you with a custom photography backdrop that will provide a memorable marketing experience. If you’re ready to bring DGI on board to create the ideal step and repeat banner for your red-carpet event or everyday applications, contact us today!
Step and Repeat Banner FAQs
Q: What is a step and repeat banner?
A: A step and repeat banner is a large backdrop banner used to create a background for event attendees.
Q: What are step and repeat banners used for?
A: Step and repeat banners and used for event backdrops for attendees to be photographed against.
Q: When would someone use a step and repeat banner?
A: Step and repeat banners are great for red carpets, press conferences, photo shoots, sporting events, weddings, formal dances and other social occasions.
Give Them Something to Talk About
The portability, durability, and easy use of retractable banners coupled with DGI’s professional design services and quality printing will provide you with a retractable banner and metal base which will last for many events and years to come.
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