Project Case Study

Project Overview

DGI worked with Hologic’s designers and interior brand team to find innovative prints and substrates that accurately and creatively conveyed the look and feel of their brand. We also incorporated:

• Textual designs
• Wayfinding systems
• Alternative media and layered effects
• Custom hardware
• Video and digital signage

Challenges

Hologic’s challenge was to keep their branding and messaging consistent across multiple national headquarters. They also needed to utilize displays that stayed current with acquisitions the company was making and also allowed room for future growth.

Solution

One of the most notable features of the project was a custom video wall that was designed with digital signage to display the many divisions and brands Hologic represents. This included the ability to incorporate future brands or refresh their messaging. We also helped implement a timeline of dimensional pieces to educate visitors on the history of the divisions within the company.

The project also included wall murals, fabric designs and alternative printing processes to inform, delight and engage visitors and employees at Hologic’s headquarters.