What is G7 Certification and Why Does It Matter for Your Printing Project?
Color is deeply personal and can affect a customer’s emotional response to your brand. Coca-Cola red, UPS brown, Home Depot orange, IBM blue — iconic companies often feature iconic colors. Consistent, vibrant use of color in an organization’s visual messaging translates to a subtle, but powerful, message of trust and quality. The opposite can subconsciously diminish it, eroding brand loyalty and causing customers to reject your brand outright. In short, when presenting your brand, your organization’s color must be consistent, regardless of the medium.
DGI’s Invisuals print division is committed to providing the industry’s best large-format printing, communication platforms and signage. To that end, we are pleased to have been awarded Idealliance’s G7® Master Qualification.
G7 is Idealliance’s industry-leading set of best practices for achieving gray balance and is the driving force for achieving visual similarity across all print processes. The application of this method enables printers to reproduce a similar visual appearance across all printing types and substrates. G7 can be easily applied to any printing system — whether it’s offset, flexo, gravure, screen, wide format, digital (toner and inkjet), industrial inkjet or dye-sublimation.
DGI joins a select group of print service providers who have successfully completed the training, examination and qualification of their print production processes, validating their capabilities to the highest level of global industry standards and specifications. While DGI has been G7 Certified since 2014, Master Qualification shows our enhanced commitment to providing unmistakable high quality for your print projects. We are proud to offer these services to our DGI Invisuals partners.
What Do G7’s Benefits Bring to Your Brand?
Simply put: color. Brands, buyers and creatives prefer qualified G7 suppliers because the G7 methodology allows for standardizations and metrics that unify the color experience across the full range of print products, regardless of process, medium or application. The focus on alignment of neutrals and gray balances results in consistent, vibrant color — the kind of color that achieves the trust and positive emotional resonance that draws in and retains loyal, engaged customers.
For example, if you have multiple retail locations, the color reflected throughout each location and in every location should be consistent. The color on a postcard handout, wall mural, floor decal and window display should match exactly to your brand standards. DGI can ensure this consistency across your footprint, regardless of industry.
DGI Invisuals’ Efficiency and Production
DGI Invisuals’ G7® Master Qualification doesn’t end with excellence in color. Our partners can always expect:
· Reduced design times, faster turnaround as design occurs internally rather than on press
· Reduced cost of proofing and shipping prior to print
· Reduced need for on-site press checks, travel and other tasks based on visual approval methods
· Reduced waste and make ready time during press runs
· Higher consistency in reprints
· Data exchange for purchasing and print buyers to assess supply chain performance
· Clear expectations for supply chain partners regarding acceptable work
· Overall increase in consistency, efficiency and savings
Whether your organization is seeking new or upgraded corporate interiors, retail, exhibit, or trade show graphics, vehicle wraps, window displays, environmental graphics, or Americans with Disabilities Act (ADA) signage, DGI Invisuals can help you vibrantly communicate your brand’s message and visually tell your story.
DGI Communications is supported by sophisticated technology and a mature commercial infrastructure and is one of the largest digital printers in New England. Contact us today to help you create high-quality, captivating large format prints and graphics from concept to installation and see the power of G7 Certification in action.