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Why Some Printers are Thriving During the COVID-19 Crisis & What It Means For Your Business

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Author: Sylvia Mauro | Senior Vice President
Why Some Printers are Thriving During the COVID-19 Crisis & What It Means For Your Business

With executives working from home instead of attending trade shows, and retailers closing stores across the U.S., it’s no surprise that print-industry revenue is down over 30%. Despite the overall downturn, some printers are thriving; these growing print and graphics companies adapted quickly to the changing needs of businesses in the age of COVID-19. What print services are most in-demand today, and what does this mean for your business?

Signage that works seamlessly with technology: DGI has the advantage of being a premier audio-visual integrator, technology consultant and large-format printer. As a result, when partners like schools need remote learning solutions and return-to-school signage, they can work with one provider for multiple solutions. Other build-outs might take advantage of DGI’s expertise with LED walls alongside traditional signage and graphics to offer fresh content in a professional, academic or retail environment.

Quality matters: Delivering high-quality work on time is a printing and graphics provider’s most important job. In a time of crisis, it matters more than ever. While some businesses settle for “who we’ve always used,” others seek out new partners with innovative products delivered fast to give them a competitive edge.

Turnaround time: Almost overnight, businesses needed clear dividers, safety signage and social distancing tools, and they needed them ASAP.  Companies like DGI with strong vendor partnerships, inventory and the latest technology were able to deliver on time.

Client testimonials: Any business has a positive testimonial or two. Some can claim a “household name” client who endorses their work. DGI truly has raving fans from household names across a variety of industries. Treating clients as partners helps a thriving printer identify areas where they can solve problems through their products, whether it’s marketing, safety or workplace morale.

Diversity and adaptability: Though the industry has struggled, some companies are thriving amidst the downturn. DGI dramatically increased their business by identifying and providing in-demand solutions such as face-shields, cashier and workstation shields and dividers, as well as a wide range of customizable safety signage to meet the rising needs across every industry. In addition, by being part of a larger technology and AV integration organization, DGI is able to meet existing clients where they are for smooth transitions and reopening. In the same office building where they once renovated a conference room, they are now installing cubicle dividers and social distancing signage.

Looking for solutions that make a difference today? Have DGI bid for and deliver your next project; compare their cost, communication and capability, to your current partner. A strong, stable partner like DGI helps your business’s visual message thrive during this challenging time. Contact DGI to learn more about our industry-leading track record delivering quality print solutions.

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Sylvia Mauro | Senior Vice President

Sylvia E. Mauro has been with the DGI Communications since 1998. She began her career at DGI as a customer service representative and later became the manager of the sales support team and installation departments. Since 2009, Sylvia has served as a senior project manager and account executive for several of DGI’s top clients. As a member of the executive team, Sylvia is instrumental in informing the vision of the company from both a marketing standpoint as well as improving the customer experience.

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